Steal the Show with Programmatic CTV
The only Connected TV DSP built exclusively for mobile apps
Using our proprietary machine learning algorithm, we offer transparent, performance-driven, measurable, and highly targeted user acquisition and retargeting across programmatic Connected TV channels, at scale.
Your App Seen On:
Empowering Mobile Apps to Drive High-Impact Campaigns on Users' Biggest Screens
Tap into a powerful channel and diversify your user acquisition and re-engagement strategy to generate net new installs driven by incremental activity with Top Tier CTV providers.
Tune into CTV, Effortlessly
We own the full campaign lifecycle so you get maximum performance. Using our fully-managed DSP, we deliver:
- Real-time insights
- Hands-on support
- Strategic guidance
Focus on growth. We handle the complexity.
Household-Level Targeting
Our proprietary household-level graph leverages multiple signals - geographic location, active apps and games, usage frequency, and content consumption patterns - to build an accurate vector representation of every household.
CTV Ad Units
In-Stream Ads
Ads run 15–60 seconds, with some formats allowing viewers to skip after a few seconds.
Companion Ads
Integrated ads that appear alongside streaming content, complementing the viewing experience without disruption.
Displayed as banners or overlay ads, they reinforce the main ad message while content plays seamlessly.
Non-Linear Ads
These ads run simultaneously with streaming content without interrupting it, appearing as an overlay on the video.
Why Use CTV Advertising for Mobile Apps?
Impactful Creatives
Make the highest impact with your 4K creatives on users’ biggest screens.
High Video Completion Rates
CTV ads achieve a 94.5% completion rate, according to Statista.
Undivided Attention
Your app is in the spotlight, without any competing noise.
Media Mix Diversification
CTV is offering lower competition and a true first-mover edge.
CTV for Mobile User Acquisition
Move beyond awareness. Persona.ly's DSP utilizes advanced probabilistic and deterministic modeling to bid on premium CTV inventory in real-time.
With CTV’s unmatched engagement rates, now is the time to diversify your mix and scale with a channel optimized for high-LTV acquisition.
Ready to dominate the living room? Integrate CTV into your growth stack now.
CTV for Mobile Retargeting
Stop losing users to churn. With 88% of American viewers watching CTV with a second screen in hand, according to Neilsen, the opportunity to re-engage lapsed users has never been more direct. We utilize our proprietary Live Audiences segmentation engine and advanced cross-device mapping to accurately identify lapsed users on the most immersive screen in the house.
By syncing high-impact creatives with real-time predictions, we capitalize on CTV's engagement to drive high-intent re-attributions. Leverage the power of the big screen to increase your app's LTV - reactivate your users with programmatic CTV retargeting now.
Persona.ly in Numbers
We Are a Top-ranked DSP
We Are Trusted By
Data at Your Fingertips
Our dashboard provides our clients with detailed insights into their campaigns and allows them to access the critical performance metrics to drill into data and generate more insights
Placements
Easily view and analyze the performance per CTV source to identify best-performing sources.
Genres
Analyze which genres your ads appeared in - and turn that into a smarter CTV performance strategy.
Performance reports
Bird's-eye view of campaign performance - spend, revenue, in-app events, and more, all available at the bundle level.
Demographic insights
Gain insights into your users' demographics - segmentation, gender, and location data.
Future-proof Your Mobile Growth Strategy with Programmatic CTV
Elevate your ROAS and diversify your media mix with an impactful, performance-driven channel built for incremental growth.