https://assets.persona.ly/cms/Playio.webp

We applied wider contextual approach considering app category, placement type and bundle loyalty to drive more ROAS for Playio's play-to-earn app. 

Marketing Lead

https://assets.persona.ly/cms/Memoriki social casino retargeting case study.jpg

We used our proprietary Dynamic Audiences segmentation tool and advanced bid optimization strategies to re-engage churned audience for Memoriki's Full House Casino social casino. 

Marketing Lead at Memoriki

By targeting audiences based on their predicted gender, age class and affinity to the Exness Go app, we have managed to acquire highly engaged user cohorts who will make multiple deposits to their account.

Topping the cost per active trader acquisition KPI

More deposits per trader by week 5 vs. week 1

Senior Paid Media Specialist at Exness

We Outperformed Re-subscription Cost KPI 4.5x for Wavve Content Streaming Platform

Reached the Re-subscription cost KPI by week 2

Outperforming cost per re-subscription KPI by week 9

Manager at Mobidays

https://assets.persona.ly/cms/yolo247.jpg

We ran UA and re-engagement campaigns for Yolo247 iGaming and utilized our age and gender prediction capabilities, to outbeat their KPIs while scaling the campaign 30x.

FTD Conversion Rate growth for payers by month 3

Chief Marketing Officer at Yolo247

https://assets.persona.ly/cms/Lightinthebox-e-commerce-Programmatic-retargeting-case-study-deck.jpg

Learn how we leveraged our proprietary Dynamic Audiences segmentation tool and our vast e-commerce experience to drive more sales for LightInTheBox.


first-time purchase CVR increase for non-buyers segment

Digital Manager at LightInTheBox

https://assets.persona.ly/cms/1Grand-summoners-programmatic-ua-and-rt-nextninja.png

We targeted contextually close placements to outperform D7 ROAS for Grand Summoners hardcore RPG on the iOS UA campaign, and increased D7 ROAS for re-engagement campaign 34x.

D7 ROAS above the KPI on week 1 (UA iOS US)

CEO and General Manager at NextNinja

https://assets.persona.ly/cms/Nexon-FIFA-Mobile-Programmatic-retargeting-churned-users-case-study-app-icon-deck.jpg

We utilized our proprietary Dynamic Audiences segmentation engine to re-engage churned users of the FC™ Mobile game to continue using the app and make purchases.   

revenue event cost reduction during FIFA World Cup 2022™ campaign

User Acquisition Managers

https://assets.persona.ly/cms/rummyskillbasedgameuseracquisitionstrategy.png

利用我们的年龄预测能力，我们在把营销活动的规模扩大了15倍的同时超越了RummyCulture的FTD成本KPI达2倍。

Senior Marketing Manager at Gameskraft

https://assets.persona.ly/cms/Koiniwa-icon-dating-casual-gaming-programmatic-UA-on-iOS.png

We acquired highly engaged users for the Koiniwa app combining dating experience with casual gaming mechanics on iOS by focusing on the most contextually close apps.

Business Manager at Koiniwa Corporation

By using multi-dimensional targeting focusing on both IAP and IAA, we were able to target the engaged users interested in the genre and outperform the organic in-app purchases conversion rate benchmark by two times.

https://assets.persona.ly/cms/AlienInvasionHybridcasualcasestudy.png

CEO and Head of UA at Multicast Games

https://assets.persona.ly/cms/888casestudy.png

We applied contextual distance approach to target highly-converting users for 888 Casino app on iOS.   

User Acquisition Manager

我们定位了最具有潜力变成付费用户的受众，并使用了上下文赌博机创造性优化来改进营销活动的绩效。

Spyke Media GmbH的董事总经理（Chaty的运销商）

https://assets.persona.ly/cms/papayart.png

我们利用我们DSP的年龄预测和机器学习能力让流失用户重新参与，这些用户更有可能变成高度参与的用户，返回到顶级的基于技能的bingo游戏应用里。

Retargeting & Cross Promotion Lead 

https://assets.persona.ly/cms/nexonsd.png

了解我们的Dynamic Audiences工具是如何帮助Nexon让其领头MMORPG作品 - Dungeon&Fighter Mobile的用户重新参与的。 

Global User Acquisition Team

了解我们是如何与Pipar\TBWA合作，让Waitr的美国用户重新参与并且超越了CPA KPI。 

Director of Marketing

了解我们如何将Rapido Bike-Taxi应用的CPA KPI提高了45%，同时将营销活动的规模扩大了13倍。 

在4个月内将营销活动规模扩大了13倍

Performance Marketing Manager

https://assets.persona.ly/cms/Rummycircle.png

了解我们如何为Games24x7’的RummyCircle达成了比KPI低53%的D7 FTD成本

Director of User Growth

https://assets.persona.ly/cms/coinswitch.png

了解我们如何根据代表CoinSwitch加密货币交换平台不同阶段的用户漏斗的用户流的四个深度漏斗 KPI来设法定位具有高转化概率的用户。

Digital Marketing Manager

https://assets.persona.ly/cms/33drandomdefence.png

了解我们如何在学习的数周内击败付费留存和自然留存的其它公司，并且超越了D7 KPI达40%，还达到了45%的D7 ROAS。

https://assets.persona.ly/cms/boxingstar.png

通过把基于意向的目标定位和与时间相关的维度结合起来，我们能够触达宝贵的用户，他们很有可能会进行购买，在最合适的时候转化他们。我们然后实施了交叉学习技术以加快我们在韩国的营销活动的过程。

Marketing Creative Division / Director

https://assets.persona.ly/cms/richreach.png

使用基于机器学习的算法，我们不仅能够改善D1留存率，还在U.LU Games的领先作品“Reach Rich”上超过了它的ROAS KPI

Channel Manager

https://assets.persona.ly/cms/Bingoclipwire.png

使用基于意向的目标定位，我们已经为Clipwire Games的领先作品“Bingo Story™”达到了ROAS提升

Head of Growth

https://assets.persona.ly/cms/Softandfluffy.png

了解我们如何帮助启动并把KYOTOMA Inc.的Yurufuwa扩大规模，和目标相比达成了低25%的CPI ，同时增加了40倍的自然安装。

CEO 

https://assets.persona.ly/cms/tiltingpoint.png

为Tilting Point的“Cat Game”运作LAT营销活动，我们使用了语境目标定位来触达对相似类型显示出兴趣的用户，并且交付了更高的RR以及比自然流量高4倍的安装到购买

Associate User Acquisition Manager

https://assets.persona.ly/cms/gamepointbingo.png

通过使用我们基于意向的目标定位并结合我们专有的年龄和性别预测算法，我们能够降低“GamePoint Bingo”的eCPI成本并且慢慢地改善他们的ROAS。


UA Manager

https://assets.persona.ly/cms/papayaua.png

了解我们如何通过定位其行为表明他们对类似替代应用失去兴趣的用户来超过ROAS KPI以及朝向购买的自然转化，这让我们可以向他们展示Solitaire Cash的广告，这是一个更好的替代，有更多内容和活跃用户。

Senior UA Manager 

https://assets.persona.ly/cms/ubisoft.png

通过对游戏内进展事件进行建模，我们成功地超过付费社交活动，并带来更多的安装、更高的留存率、更高的ROAS，并以更低的eCPI这样做。

Growth Marketing Specialist

我们与Singular整合并收到了非归因的数据，这加快了我们模型的学习曲线，并推动了相似受众一代。随着时间的推移，我们能够改进我们的预测模型，并且在付费人群中定位最有参与度的用户。

Marketing Intelligence Team Team Leader

通过结合基于意向的目标定位和有参与性的视频以及可玩广告，我们能够为GOAT Games的“King's Throne: Game of Lust”增加安装到购买百分比

Senior UA & Marketing Lead

https://assets.persona.ly/cms/animoca.png

使用我们的专有机器学习模型，我们能够定位最有参与度的用户，这使我们的营销活动超过了Animoca Brand的ROAS KPI。

Senior Product Associate

我们整合了Appsflyer的Audience性能，使用了他们预定义的细分来加快我们的探索。它让我们能快速地超越CPA和ROAS KPI两者。

了解我们如何在为OctaFX启动营销活动一个月内达到了83%的深层漏斗转化，并将账户生成转化增加了50%。

CPA Manager

https://assets.persona.ly/cms/CoinDCX.png

了解我们如何通过定位对加密或通常对交易感兴趣的相似受众人群然后逐渐朝着其及其有效的启动漏斗建立模型来超越CPA和参与KPI。

通过部署我们的安装概率功能，我们能够定位参与的用户，并在Ilyon的领先作品“Bubble Shooter™”上达到了它的留存KPI

Head of User Acquisition

了解我们如何通过定位根据打捞和放置机制相结合而生成的相似受众来为Fish Idle达成比自然式高5倍的D7留存率，并连续数周超过ROAS目标。

案例研究